Introducing Mouseman to a new generation.
Background
The Mouseman of Kilburn is an iconic furniture maker in Yorkshire. They already had a huge following of fans stretching back generations. The challenge for us was to create a website that was faithful to its history while also introducing it to a new generation. They offer beautifully crafted oak furniture that will accompany you throughout your whole life.
Our role
- Brand identity
- Website design
- Development
- Craft Commerce
- Search engine optimisation
We explored a new visual identity and evolved their logo, maintaining the beautiful mouse icon and giving it space to breathe. We paired it with a font that reminded us of the marks a chisel makes in wood. For the colour, we naturally drew inspiration from oak and its many forms. We also collaborated with the storytellers at Untold Agency, who immersed themselves in the world of Mouseman, developed a film and story as a centerpiece to the new site.
Commerce
A key objective was to make their fantastic collection of gifts and small items available for purchase online. Until now, their shop in Kilburn was the place to pick up an item. We used Craft Commerce for the shop, giving us full control of the shopping experience. And demand was there. As soon as the new site launched, orders started coming in. We also focused on overhauling the SEO strategy to ensure the site became the go-to place for buying a genuine Mouseman. The new, fresh content, expanded product catalog, and behind-the-scenes optimisation have seen a c.40% increase in clicks from Google.
